top of page
Aayushree Panchal
The Boba
Branding Project
About the project.
Consumers.
Individuals aged 20 and above.
To bring out the vibrant and original spirit of THE BOBA, my creative approach was centered on crafting a design that feels both energetic and playful.
Key words.
Natural, quirky, fun , playful, sustainable, quality.
The Brief.
THE BOBA is brand new to the market, selling delicious bubble teas in various different flavours. They use handcrafted-brown sugar boba, and their recipe will be a forever secret.
They want to be recognized as a fun and quirky brand, although leaning into the fact of using natural flavours only.
Mission.
To serve joy in every sip by crafting playful, feel-good boba drinks made with real, organic ingredients—bringing a burst of color, flavor, and fun to everyday moments.
Vission.
To be known as a flavour packed brand in the future serving authentic and organic boba drinks.
Purpose.
To blend nature’s best with youthful energy, creating a space where flavor, fun, and sustainability go hand in hand
Typography.
Aa
THE BOBA
Super cereal
Colour pallete.
#ff5c00
#4945d8
#fcc7b9
#ffffff
Final Outcome.
+91-8454034879
Lets Connect
Based in Mumbai, Maharashtra
Made with💕,☕ and 💃🏻
© Aayushree Panchal | Portfolio 2024 | All Rights Reserved
bottom of page