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Aayushree Panchal
Mac-a-boo
Branding Project
A little context.
Inspired by the lively and energetic nature of the lion-tailed macaque, Mac-a-boo was created with the intention of cultivating a similar spirit of enthusiasm and excitement in every child.
Mac-a-boo is a kids indoor play area, designed to promote physical activity
along with safety, inclusivity and joyfulness.
Target Group.
4 years and above.
Known for its playful behaviour in its natural habitat
It gets its name from its lion-like mane framing its dark face
Understanding the subject.
Lion Tailed Macaque
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Native to the lush rainforests of the Western Ghats in India, is a captivating and endangered species.
Highly social animals, living in troops of up to 40 individuals.
Key Words.
Safety
Cheerful
Joy
Inclusive
Mission
To inspire and nurture the imagination of every child through play
To be the benchmark for innovative and inclusive indoor play experiences
Vision
To create a place where joy, creativity, and social interaction converge
Purpose
Nomenclature
As the branding was about kids play area and the inspiration was to be taken from a Lion Tail Macaque,
Peek-a-boo
A popular game played by kids.
+
Mac
'Mac' from Macaque
=
Mac-a-boo
Typography.
Mac-a-boo
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Colour Palatte.
#DB5D90
#F9CC39
#C5EBFC
Kb Planet Earth
Final outcome
Typography
Aa
Mac-a-boo
Kb planet earth
Colour Palette
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